Best drawer in class since kindergarten (:

Studied traditional fine arts before moving into digital. Led design teams at frog design on enterprise application systems. Joined Yahoo!'s User Experience Design group building social and community properties. Co-founded Particle, a product foundry and consulting shop serving Google, Apple, Amazon, and Sony — acquired by Apple in 2012, where I joined Creative Services to develop its ad platform. Drove acquisition design at SolarCity (later Tesla Energy) to scale solar adoption nationwide. Then led UX at Mosaic, a leader in clean energy financing on its mission of 100% clean energy for all.

💪🏼 Today, I complement this foundation with modern AI and coding-agent workflows that accelerate exploration, reduce development friction, and enable faster, higher-fidelity product iteration.


memorist
Oakland, California
Sep 2025 ~ present

Head of Design / Builder

Solo founder-operator on memorist, a privacy-first iOS journaling and memory-tracking app. Took the product from concept to App Store launch — leading product strategy, design, and engineering end-to-end.

Core features: Tempo™, a relationship-rhythm tracker that surfaces friendships going quiet; journaling with auto-tagging, full-text search, and pattern-based insights; meditation and breathwork session logging. Architecture is privacy-first — end-to-end encryption with keys in iOS Keychain, offline-first storage, and export-anytime data ownership.

AI native: Claude Code/Cowork, Cursor, Xcode, Create ML.

memorist.me


De Agosto Design Office, LLC
Oakland, California
2023 ~ present

Product Design Consultant

AI-native product design leader and generalist builder, turning complex ideas into shipped products from concept to launch. I prefer working in fast paced environments with smaller teams leveraging the latest tools.

📌 Open to chat about contract-to-hire or founding product roles for 0→1 teams.

Recent clients include: TwoThings, Rainfall, PosiGen, Quilt.


Mosaic
Oakland, California
2016 ~ 2023

Director of User Experience

I led a significant transformation in our product development process by introducing industry best practices in design thinking and user-centered design, resulting in a marked improvement in our product design maturity.

Played a pivotal role in strategically integrating UX research and design within our B2B2C structure, emphasizing the importance of understanding user needs and measuring outcomes as a fundamental aspect of our business approach.

Successfully delivered an industry-leading partner acquisition, onboarding, and point-of-sale experience for solar and clean energy home improvement channels.

Provided leadership by managing a dedicated team of designers and overseeing the evolution of our process and operations. This fostered a culture of continuous improvement and quality in our execution.


SolarCity
San Francisco, California
2014 ~ 2016

Director of Acquisition Experience

Collaborated directly with top leadership in exploring concepts and developing innovative solutions to drive higher conversion rates and optimize customer acquisition costs. Led design for a new consumer self-service channel for going solar from concept to development, launch, and iterative testing. Led design for the consumer-facing point-of-sale digital sales tool used by a very large solar sales organization.


Apple
Cupertino, California
2012 ~ 2013

Creative Technologist

Devised and implemented innovative strategies for guiding agencies through best practice in creating engaging interactive ad experiences for Apple's iAd platform, stemming from the acquisition of my small creative agency.


Particle
San Francisco / Venice Beach, California
2008 ~ 2012

Design Lead, Co-founder

Co-founded and scaled Particle, a visionary consulting group delivering cutting-edge design and engineering solutions to top-tier brands. Successfully transitioned the firm into a product foundry, pioneering innovative applications for the electric internet, which culminated in acquisition by Apple in 2012.


Crusher
San Francisco, California
2006 ~ 2008

Founder

Founded Crusher, a small living room startup and my first foray into bootstrap entrepreneurship. Crusher was an online service I designed, developed, and launched as an alternative to popular event invitation service at the time.


Yahoo!
Sunnyvale, California
2003 ~ 2006

Senior Designer ~ Design Manager

Collaborated effectively within an interdisciplinary matrixed design team, integrating visual design, web development, and UX research to deliver cohesive user-centric solutions.


frog design
San Francisco, California
1999 ~ 2003

Senior Designer ~ Design Manager

Directed a diverse range of initiatives to create robust enterprise software applications, corporate websites, and rich media interfaces, culminating in leading a dedicated design team where we developed an advanced web-based application suite that innovated the industrial design process.


Design leadership   •   Cross-functional partnership   •   0→1 product   •   Design systems   •   Product design   •   UX/UI   •   User research   •   Prototyping   •   AI native workflows   •   Coding/Design agents   •   Clean energy