Best drawer in class since kindergarten (:

SHORT BIO – Studied traditional fine arts. Led design teams on projects specializing in larger application systems at frog design, one of the world's leading consulting firms. Worked within the Yahoo! User Experience Design group to develop social/community properties. Co-founded Particle, a product foundry and consulting shop with clients such as Google, Apple, Amazon, and Sony – later acquired by Apple. Worked within Apple's Creative Services group in Cupertino to develop its ad platform. Worked within the SolarCity (later Tesla Energy) marketing and software groups to increase solar adoption nationwide. Joined Mosaic, a leading lender in clean energy financing, on its mission of 100% clean energy for all.

Product Design Consultant

Reach out for consulting opportunities that require creative and strategic design solutions.

Director of User Experience

I led a significant transformation in our product development process by introducing industry best practices in design thinking and user-centered design, resulting in a marked improvement in our product design maturity.

Played a pivotal role in strategically integrating UX research and design within our B2B2C structure, emphasizing the importance of understanding user needs and measuring outcomes as a fundamental aspect of our business approach.

Successfully delivered an industry-leading partner acquisition, onboarding, and point-of-sale experience for solar and clean energy home improvement channels.

Provided leadership by managing a dedicated team of designers and overseeing the evolution of our process and operations. This fostered a culture of continuous improvement and quality in our execution.

Director of Acquisition Experience

Collaborated directly with top leadership in exploring concepts and developing innovative solutions to drive higher conversion rates and optimize customer acquisition costs. Led design for a new consumer self-service channel for going solar from concept to development, launch, and iterative testing. Led design for the consumer-facing point-of-sale digital sales tool used by a very large solar sales organization.

Creative Technologist

Devised and implemented innovative strategies for guiding agencies through best practice in creating engaging interactive ad experiences for Apple's iAd platform, stemming from the acquisition of my small creative agency.

Design Lead, Co-founder

Co-founded and scaled Particle, a visionary consulting group delivering cutting-edge design and engineering solutions to top-tier brands. Successfully transitioned the firm into a product foundry, pioneering innovative applications for the electric internet, which culminated in acquisition by Apple in 2012.

Founder

Founded Crusher, a small living room startup and my first foray into bootstrap entrepreneurship. Crusher was an online service I designed, developed, and launched as an alternative to popular event invitation service at the time.

Senior Designer ~ Design Manager

Collaborated effectively within an interdisciplinary matrixed design team, integrating visual design, web development, and UX research to deliver cohesive user-centric solutions.

Senior Designer ~ Design Manager

Directed a diverse range of initiatives to create robust enterprise software applications, corporate websites, and rich media interfaces, culminating in leading a dedicated design team where we developed an advanced web-based application suite that innovated the industrial design process.